Analysis history of the hottest Beijing Digital Ex

Beijing digital fast printing industry analysis: History (1)

it has been 14 years since China's first large-scale graphic fast printing equipment was installed and put into service in Beijing. According to unofficial statistics, more than 100 color or black-and-white digital fast printing equipment with a value of more than 1 million yuan have been installed in Beijing, with a cumulative amount of more than 200 million yuan. At present, the number of equipment and Graphic Express printing shops is still increasing. Many people in the industry are worried about the supply and demand prospects of the digital printing market, and write to this business platform to express relevant opinions

the author was entrusted by the editorial board of "business information" to write this article. Although he has not been engaged in the distribution of printing equipment for nearly ten years, he has been engaged in the marketing of printing equipment such as Heidelberg and Xerox in Chinese Mainland for more than ten years since he set foot in the society. He was fortunate to witness the whole process of the introduction of digital printing equipment into China and its development and expansion, Take this opportunity to share with you personal experience and experience in this industry

Graphic Express Printing - an emerging industry, as a supplement to the traditional printing industry, uses the most advanced color, black-and-white copying and digital printing equipment to serve some customers with relatively small printing volume and short operation time requirements. In China more than a decade ago, no one was too optimistic about the Graphic Express Printing industry, and no one thought that today, it will be popular in the whole society with a new packaging of digital printing, appearing in the streets to serve the public at all levels. At present, there is no doubt that with the development of technology, Graphic Express Printing is occupying an increasingly heavy market share, more and more widely meeting the personalized and diversified needs of the market

How did the Digital Express Printing Industry in Chinese Mainland begin? I believe not many people know. It is verified that in 1991, the first Xerox 5090 high-speed black-and-white text printing and binding system (the predecessor of Xerox dt135 digital text printing system, with a speed of 135 pages per minute per global peek market will continue to develop at an average annual compound annual growth rate of 10.43%) was settled in the then China Patent Literature Publishing House (now known as China Intellectual Property Publishing House) for the internal reproduction of a large number of patent documents by the China Patent Office, This marks the official landing of the Digital Express Printing Industry in China. At that time, Xerox believed that China's demand for products in this regard had not yet begun, and did not expect that the first Xerox high-speed text printing equipment installed in China was purchased from Xerox Europe through the German Patent Office and presented to the Chinese patent office. The German Patent Office has a very good relationship with the Chinese patent office, and sent Mr. schuele, a German expert, to Beijing to be stationed in the Chinese patent office. In addition to Xerox 5090 system, the German Patent Office previously gave several Heidelberg offset presses to the Chinese patent office. After Xerox 5090 arrived in Beijing, Hong Kong Xerox sent engineers to the China Patent Office to install the equipment. After it was officially put into operation in April 1992, it invited many well-known foreign enterprises, publishing houses and printing plants of all sizes in Beijing to visit the production and demonstration of the equipment, which aroused the attention and interest of publishing and printing industry people in high-speed and variable content printing. Subsequently, the electronic printing center of the patent office received many document printing orders from foreign enterprises, including a large number of printing businesses of Ericsson and general motors. After 5090 was put into operation one year, the machine cost has been recovered

alphagraphics got there first

dramatically, a few months after Xerox 5090's demonstration in Beijing, an American businessman named J. Lawrence David claimed to represent the alphagraphics Graphic Express chain store in the United States and asked for an appointment with Huang Yuchang, the chairman of Xerox Hong Kong at that time, saying that he was ready to establish a graphic express chain in Chinese Mainland and Hong Kong in the short term. He hoped that Xerox would provide equipment Supplies and logistics support. Alphagraphics is one of the top fast printing chains in the United States. At that time, it had nearly 800 branches in the United States. Xerox attaches great importance to this. I still remember the meeting between the two sides at that time. Dressed in a gray suit, carrying a portable briefcase, Lawrence came to the board meeting room of Xerox company alone. Facing the chairman of Xerox and a number of executives in charge of the Chinese and Hong Kong markets, he confidently talked about his grand plan to open dozens of fast printing stores in China and Hong Kong in the next five years and to order a large number of valuable Xerox equipment. Our colleagues were dubious about the content of Lawrence's speech, and some colleagues even described him as a Jianghu Warlock. Not long after that, we saw that Lawrence set up alphagraphics China preparatory office in Hong Kong, recruited troops and established a capable force. In less than a year, a chain of Graphic Express stores with a certain scale was established in Beijing, Shanghai and Hong Kong. From then on, consumers began to realize the true meaning and content of digital printing services

since alphagraphics operates in Chinese Mainland through cooperation with Zhongchuang group, it is also named asiagraphics in China (Chinese name is asiagraphics). Inheriting the original distinctive unified image of American alphagraphics, the standardized management of Asiatic graphics and text and the one-step production process let the Chinese understand the new process of on-demand printing and document printing. In just a few years, Asiatic Graphic Express has opened many branches in major cities in China, such as Beijing, Shanghai, Guangzhou, Dalian, Haikou, Shenyang, Hong Kong, which are also the key branches for spacecraft to perform missions in deep space, and then became famous

like most graphic fast printing enterprises in the world, alphagraphics fast printing stores around the world use Xerox equipment for document printing and production. Since I was also responsible for the coordination of foreign investment in China during my tenure at Xerox, I personally felt the entrepreneurial spirit and work efficiency of Americans in my work contacts with Lawrence for several years. Many times, Lawrence went to Beijing or Shanghai on business during the day. At 10 p.m., he asked me to meet him at his office in Hong Kong to discuss equipment delivery and installation. The next morning, he flew to other cities in China where the cost was low. His office environment in Hong Kong is very compact, which can only accommodate people to work at most. Employees usually work outside, and the Secretary may not be able to stay in the office to pick up. Lawrence has contributed a lot to the success of Asiatic graphic in becoming the originator of Chinese Graphic Express Printing industry, and his indomitable working attitude still makes me admire him very much. A few years later, Lawrence left Asia graphic to develop in other enterprises of Zhongchuang group

when Asiatic graphic opened in Beijing and Shanghai in 1993, it was located in the CBD downtown areas, including Beijing International Trade Center and Portman center, which increased by 508% year-on-year. The scope of services includes black-and-white and color copying, printing, binding, business cards and all kinds of rapid offset printing services, fax receiving and sending, typesetting design. Yatu's flagship stores in each city are equipped with a set of Xerox 5090 high-speed text printing system and a small-scale offset printing machine from the United States. At that time, because there were no competitors with fast printing strength (especially hardware equipment) in the market, and European and American businessmen in China still recognized and loved the brand of alphagraphics graphic fast printing shop, Asiatic graphic became well-known after its landing in China, and business continued. It is said that at that time, the average monthly income of Beijing Asiatic graphic printing alone in business card printing could reach 300000 yuan. The brilliant performance of Asiatic graphic printing after its opening brought new highlights to the people in Beijing printing industry at that time. Since the beginning, Graphic Express Printing began to grow in Beijing, forming another emerging industry. Many people who operate office equipment and traditional light printing equipment suddenly realized that the establishment of printing service enterprises can also start with small and medium-sized copying and printing equipment that does not occupy much capital, and it is not necessary to spend millions or even tens of millions on traditional multicolor offset printing machines and plants. Since 1994, small and medium-sized graphic printing companies have slowly developed, and since then, they have mushroomed out of control